Fractional Marketing, Retail Focus

Marketing strategy that connects brand purpose to consumer behavior.

Anahata Consulting is a boutique marketing consultancy for retail brands. We help you find your purpose, read the culture, and turn strategy into growth as a fractional partner, not another agency.

Work in Motion

Brand experiences that move.

A snapshot of campaigns and brand moments built with the teams behind some of retail's most loved names.

Chewy
Target
Shutterfly
CAMP
Made By Gather

What We Do

We partner with brands who want to…

01Launch products, experiences & services
02Uncover new growth opportunities
03Activate marketing channels
04Enable partnerships & licensing
05Grow brand engagement & love
06Forecast cultural & retail trends

Wherever you are, founder-led startup or public brand, we plug in where you need us most.

Areas of Expertise

Six ways we help your brand grow.

Fractional advising and hands-on execution across the full retail marketing lifecycle.

Brand Strategy

Audits, architecture, and 3 to 5 year growth roadmaps, backed by executive working sessions and presentations.

Marketing

Campaign briefing, in-store visual merchandising, agency management + social, paid, and retail media strategy.

Influencer

Influencer audits, seasonal and campaign strategy, execution and production, and measurement that proves impact.

Partnerships

Partner identification, negotiation and contracts, and day-to-day management to fuel growth and expansion.

Licensing

License in and out strategy, partner identification, contracts, and ongoing day-to-day management.

Consumer Insights

Qualitative and quantitative research, surveys, focus groups, and design-thinking workshops that turn data into strategy.

Real-Time Industry Insights

Marketing isn't built in a vacuum.

Good Thinking Weekly, retail experience discussion LinkedIn post on retail brand experiences
0Published strategic insights
0Industry leaders & executive peers
0Impressions and counting

We leverage real-time industry discourse, active community building, and a mobile-first strategy on LinkedIn to evaluate macrotrends, test narrative frameworks, and deliver sharp, actionable insights directly to senior marketing executives, retail decision-makers, and strategic advisors.

Follow Along →
Michael Abata

About

Michael Abata

22+ years turning culture into brand growth.

Michael brings more than two decades of brand marketing, creative strategy, integrated marketing, influencer execution, partnerships, licensing, insights, and growth experience across a wide range of brands, with a deep focus in retail.

He has a proven track record with companies at every stage, from founder-led startups to large public brands. As a culture-focused, consumer-inspired marketer, Michael designs, advises, and executes strategies that inspire consumer action, increase engagement, and build lasting brand love.

Michael AbataFounder & Principal, Anahata Consulting

Clients & Brands

Brands we've worked with.

A track record spanning founder-led startups to large, public retail brands.

Brands Anahata Consulting has worked with

Let's build something unstoppable.

Looking for a fractional marketing partner who connects strategy, culture, and consumer behavior? Let's talk about where your brand goes next.

Let's Chat →