Finding your brand’s
cultural resonance
Anahata means unstruck, unbeaten.
When brands lean into an unstruck purpose
it becomes the source of deep and profound truth, bringing endless ideas, joy and cultural connection that is unstoppable.
Anahata Consulting is a boutique marketing consultancy focused in retail. We help your brand find purpose connecting you to consumer behavior and cultural insights. From strategy to execution of marketing campaigns, partnerships and media we create unstoppable brand experiences.
We work with leaders who want to...
Launch products and services
Discover growth opportunities
Activate marketing channels
Enable partnerships and licensing
Grow brand engagement and love
Forecast cultural and retail trends
& more
Areas of Expertise
BRAND STRATEGY
- Brand audits and white space
- Brand strategy and architecture
- 3-5 year growth identification
- Brief development
- Executive presentations
- Agency selection and management
- Executive working sessions
- Consumer / retail trend forecasting
INTEGRATED MarKETING
- Creative agency management
- Creative briefing
- Campaign / product launches
- In-store merchandising & marketing concept to execution
- Paid media and search strategy
- Owned channel / social strategy
- Retail media network strategy
CONSUMER INSIGHTS
- Qualitative and quantitative
- Surveys and focus groups
- Agency RFP, briefing, selection and management
- Data to insights to strategy
- Designing thinking workshops
INFLUENCER STRATEGY
- Influencer audits
- Seasonal / Campaign strategy
- Agency selection and management
- Execution & production
- Measurement
PARTNERSHIPS
- Strategy development
- Partner identification
- Negotiation and contracts
- Growth & expansion
- Day-to-day management
LIcensing
- Strategy development
- License in / out strategy
- Partner identification
- Negotiation and contracts
- Day-to-day management
Michael Abata
Founder
Michael has 18+ years of brand marketing, creative strategy, integrated marketing, influencer execution, partnerships, licensing, insights and growth opportunity experience across a variety of brands, with a focus in retail.
Michael has a proven track record working with companies at any stage, from founder-led startups to large, public brands.
As a culture-focused and consumer-inspired marketer, Michael designs and executes strategies relevant in today's marketplace that inspire consumer action, increase brand engagement, and build brand love.
Brand Experience:
